Marketing Consultancy, Business Development

Our approach is to genuinely put the customer at the centre of the strategy and create an environment where marketing has the tools, skills and respect to deliver the strategy.

Key to success is:

Ensuring the customer always comes first
Challenging the business to be externally focussed
Reviewing global learnings that may apply
Identifying business development opportunities for portfolio growth
Focussing marketing and communication strategies on winning and retaining customers
Avoiding wasting time and money on untargeted and poorly thought-through marketing activity
Understanding business and how to unlock value for investors and shareholders

Our Consultants - Experience & Education

The Principal Consultant at Challenger Consulting is Jodie Leonard.

Jodie has significant experience across all facets of marketing including marketing and brand strategy, integrated communications and media strategy, product strategy as well as market segmentation & CRM. She has held senior marketing and strategy roles in major global organizations including General Electric, British Airways, Unilever, Colgate-Palmolive, Telstra and the Nine Network. Her roles included:

Chief Marketing Officer - GE Capital
Vice President of Strategy and Chief Marketing Officer - GE Money
Marketing Director - Nine Network
General Manager Advertising, Media and Marketing Services - Telstra
Head of Marketing Asia Pacific - British Airways

Jodie has wide ranging global marketing experience developed working in Australia, the USA, the UK and across Asia. Her experience spans both B2B and B2C activity in telecommunications, FMCG, travel, media and financial services.

Jodie holds a Bachelor of Business with a Marketing Major from the University of Western Sydney. She currently sits on the Marketing Advisory Board at Monash University and the Tourism North East Board.

Our Clients

We have worked with a diverse range of clients from large multi nationals to small start up organisations. Our clients have included big companies like Woolworths, Pacific Brands, AT Kearney, Tourism Tasmania, Visy and Monash College to start ups like Your Global Money and Blocks Global.