Our approach is to genuinely put the customer at the centre of the strategy and create an environment where marketing has the tools, skills and respect to deliver the strategy.
Key to success is:
Our Consultants - Experience & Education
The Principal Consultant at Challenger Consulting is Jodie Leonard.
Jodie has significant experience across all facets of marketing including marketing and brand strategy, integrated communications and media strategy, product strategy as well as market segmentation & CRM. She has held senior marketing and strategy roles in major global organizations including General Electric, British Airways, Unilever, Colgate-Palmolive, Telstra and the Nine Network. Her roles included:
Jodie has wide ranging global marketing experience developed working in Australia, the USA, the UK and across Asia. Her experience spans both B2B and B2C activity in telecommunications, FMCG, travel, media and financial services.
Jodie holds a Bachelor of Business with a Marketing Major from the University of Western Sydney. She currently sits on the Marketing Advisory Board at Monash University and the Tourism North East Board.
We have worked with a diverse range of clients from large multi nationals to small start up organisations. Our clients have included big companies like Woolworths, Pacific Brands, AT Kearney, Tourism Tasmania, Visy and Monash College to start ups like Your Global Money and Blocks Global.