 Challenger Consulting's core offering is based on:- Diagnosis of marketing and business challenges
- Development of a relevant marketing strategy
- Delivery of actionable marketing solutions
- Commitment to adding value to long-term relationships
Challenger Consulting recognises that each assignment requires its own tailor made solution and works with clients to scope assignments and ensure clear work plans are established. Projects can be managed on either a retainer or project basis.
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An actionable plan will be developed to help solve business challenges including:
- strategic planning - solving marketing and business challenges by thoroughly understanding the problem, exploring options and recommending solutions relevant to your business and budget
- brand strategy - explore via a brand audit how your brand is perceived today and provide a blue print on how to evolve it for future growth
- positioning and value prop development - identify what really differentiates products and services and how to clearly communicate to acquire and retain consumers
- marketing communication strategy - determine what role social media, eMarketing and traditional media plays in your communication strategy and ensure all messages are on strategy and meet communication objectives, regardless of the medium
- marketing sourcing - conduct an audit of current agency requirements and performance and identify the optimal agency model to drive business needs moving forward. Benchmarking costs and managing negotiations ensure optimal outcomes for our clients
- product development - evaluate markets and identify potential product opportunities for portfolio growth
- loyalty strategy - assess the role of loyalty and CRM programs in the marketing strategy and develop a tailored loyalty solution that acquires and retains customers
- developing growth strategies - take an holistic business approach to identifying opportunities to grow revenue and profitability
- agency and supplier relationship management - identify ways to optimise current spend and leverage supplier relationships
- project management - coordinate across teams and establish key roles and responsibilities to ensure timely and fiscal delivery of the project
- identifying investor value - work with team to position the business to investors, extracting value for both shareholders and potential investors
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